ABOUT THIS ARTIFACT
Scope & Confidentiality
This artifact combines two original campaign assets: a vertical-specific solution sheet developed for transportation and logistics factoring, and the corresponding landing page used to capture leads before granting access to the downloadable content.
Presented together, they illustrate how I approached account-based marketing before today's AI-native workflows, combining segmentation, industry-specific messaging, gated content and CMS-driven lead generation. Minor edits have been made to remove or anonymize selected commercial information.